On Thursday, unexpected news broke worldwide: After nearly four decades, Anna Wintour semi-resigned from her position as editor-in-chief of American Vogue. While she is leaving the top role in the US edition, Wintour remains with Condé Nast and Vogue — as Vogue’s global editorial director and Condé Nast’s global chief content officer.
Who the game of fashion thrones will crown is still unknown. Especially since, apparently, the title of editor-in-chief has left the chat with Wintour.
No, Vogue US is no longer looking for an EIC, but rather for a new head of editorial content. As fashion and culture commentator Anastasia Vartanian — aka @fatannawintour — explains on her stories, ‘‘ EIC has been replaced by head of editorial content which is essentially the same role. The change was made to modernise & centralise the magazines’ operations, and to reflect cultural changes i.e. these platforms are now more than magazines.’’
The old school fashion editors are gone. With the rise of social media and the inclusion of celebrities in magazines — thanks to Anna Wintour’s tenure —, which has included a more ad- and promo-driven aspect to publications, magazines, as
states, are now more than magazines. Publications are deeply feeling the impact of the social, technological, and cultural shift in their platforms and profits, which is why it has become so usual to see traditional professionals being replaced by younger staff who are often paid less. But that's a conversation for another day.Ahead, The Devil Writes Fashion designed a fake merch capsule launched to mark the semi-end of Anna Wintour’s era at Vogue. Expect some humor, lots of style, and just a hint of bite.
PETA-ssy candle
PETA-ssy is a subversive, rebellious blend that appeals to both fashionistas and animal activists. It has a clean aroma with hints of tofu, nodding to the time Anna was hit with one by PETA activists.
Graphic tee You can take the Vogue out of a woman, but you can't take the woman out of Vogue
Tote bag Judging You — because let’s face it, you are
Cunty duo picture
Minimalistic frame with a cunty picture of Anna Wintour and Karl Lagerfeld. It gives a fashionable edge to your room.
Nothing can shake you mug
The Nothing Can Shake You Mug is the ultimate go-to mug for work or tackling challenging tasks. Its design features a picture of Anna Wintour ignoring a crying baby North West in the middle of a runway show. Indeed, nothing can shake you.
I’m not getting up pillow
The cozy and soft pillow case No, I’m wearing Chanel. I’m not getting up; is perfect for rest, comfort and sartorial preservation.
AW look book
A stylish, curated and sophisticated look book of EIC Anna Wintour for the fashion-savvy.